Kyocera Corporation Study Case

15 Pages 3866 Words

p, organizational structure, and corporate strategy.

Part of its learning behavior came about in the international scene, precisely in the United States. The company’s early products were as unsophisticated as its management practices, but in the States, Kyocera developed a reputation for happily accepting the technical challenges competitors refuse. The company defined itself as a “producer of high-technology solutions”. The firm’s service soon became legendary among Silicone Valley chipmakers where Kyocera considered no “garage inventor” too small to be served. The company provided design & technical assistance to all customers and potential customers at no extra charge, and its nothing-is-too-much-trouble attitude eventually won the hearts of engineers at many U.S. chipmakers, such as Intel and Motorola. Another part of its learning behavior is with the use of the diversification strategy. In its early years, Kyocera focused exclusively on ceramics, but during the 1970s & 1980s, the corporation diversified into a variety of di...