Subway\'s \

17 Pages 4194 Words

red to be actively involved in the decision-making process. Anyway, as the commercials continue on, the voice of the narrator begins to explain the situation, which is usually a new deal on a sandwich. Don’t forget to note that the sandwich is, of course, low in fat. In the first of these commercials, however, we are still getting to know Jared. In the original, he is introduced and the narrator makes his comments on how healthy Subway sandwiches are. Then you get Jared holding up his old pants he used to wear when he was still overweight (or, more accurately, fat). After this point, the friends come in. Originally, this group of friends really isn’t a group of friends at all, since nobody knows Jared yet. It starts off with just a group of admirers that know he used to be fat and want to know his secret for having lost all the weight he did. In the later commercials, it appears that the whole community knows and loves Jared. His attraction appears to cross the gender barrier in the commercials. The women appear to look up to him because of his ability to lose the weight they wish they could lose, and the men look at him as a good example of self control. More discussion on this subject will follow in the section about values.
As the commercial continues, the narrator goes on to explain that Subway has 7 sandwiches that have 6 grams of fat or less. Then he makes the comparison between Subway sandwiches and those unnamed burger joints and how their sandwiches are so much more healthy. Eventually, additional people joined in on the commercials claiming that they, too, lost a significant amount weight due to Subway and their low-fat sandwiches. That’s the basic idea of the commercial series. There are several reasons why these commercials are more than just advertisement—there is a sort of phenomenon as to their effective persuasiveness. Part of it is that our subconscious plays a role as part of the receiver. Th...