Nestle

14 Pages 3423 Words

), and has positioned Nestle to develop Food and beverage that will meet the unique preferences of the selected high potential markets. For example, Nestle Maggi Curry cubes products, which have a curry favor, are produced using the same Nestle Maggi Instant Noodles cubes as a base. However the curry favor placed on the product alters dependent upon the tastes of the country region. The Malaysia and India prefer a hot curry favor compare the UK and USA that prefer medium hot curry. Another example is Nestle launched Pure Life water. The market is expected to continue to grow at a healthy clip. In fact, in the last two years, there has been a doubling of growth. The success of bottled water could be attributed to two factors. First, it has been an underdeveloped business for a while now and, second, soft drink manufacturers have priced themselves out by a long shot.

Nestle adjusted their development strategies in merging Asian markets to better respond to local taste preferences. However, they found that introducing Nestle Milo into India wa...