Nestle

14 Pages 3423 Words

minimize the cost of the new products as they are using an existing Nestle product as a base. Example Nescafe Frappe- a blend of coffee powder is created based on Nescafe and Maggi prawn cubes is created based on Maggi.
• Another new product range that can be introduced is the mix of chocolate in Nescafe drink. This will create a new taste of Nescafe.

Nestle global strategic plan remains focused upon their two core product lines, which is food and beverage. Both of these core product lines combine nutrition, taste and convenience to cut across demographic boundaries. However there is 17 research and development centre in the world. Example is in Europe region there have a research and development centre in Switzerland, Americas region there have a research and development centre in United State of America and Canada, Asia region there have a research and development centre in Singapore and China, Africa region there have a research and development centre in Zimbabwe and Oceania region there have a research and development centre in Australia. The reason is due to every country has it own culture and taste and Nestle strives to match the local tastes and cultural flavors of consumers in each market.
Nestle primary market are located at Europe, Americas and Asia region (of which the Europe market is currently the largest) but Nestle has also expanded internationally into region of Africa and Oceania. Nestle has two critical advantages in meeting the global taste challenge:
1. Many of the Nestle products have taste and texture profiles widely accepted across cultural boundaries. For example, Nestle Crunch can be found in all of the countries where Nestle distribute their products. The manufacturing techniques have been standardized across the world, giving the product their unique and uniform taste across the global market.
2. Nestle global marketing expertise, combined with expertise in grain and food technology (Gene technology...