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Marketing Plan

25 Pages 6279 Words


uestionnaire was used for interviewing both respondents.
i. Combined Questionnaire (Close & Open Ended): The questionnaire used includes both close and open-ended questions. The interviewers fill up the responses.

3. Secondary Data Collection: For secondary data mainly one source was assessed, that is: -
a. Text Book: The theoretical foundation of the report is entirely based on the textbook by Roberts Kreitner [Management, 17th ed. New Delhi: A.I.T.B.S Publishers & Distributors (Regd.), 1999], as instructed by our course teacher.

4. Data Presentation: Data are presented mainly in tabular format; also several slides are prepared for report presentation.

5. Data Analysis: The report is descriptive in nature. Collected information is linked with the theoretical foundation of Human Resource Management. No statistical measures or tools are used for drawing any conclusion or recommendation.
Theoretical foundation of this report is used as the basis of findings. All findings are linked to the theories and concepts described in the report...

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