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Business Plan

19 Pages 4811 Words


almond mocha can sell for close to four dollars. With these price ranges coffee becomes affordable to anyone who wants to buy some. As far as any new governmental regulations or deregulation's, there has been no affect towards this market. Overall, this years prices have gone up fifty nine percent. (The Financial Post; September 17, 1997; "Stockpile Gain Sinks Coffee") Which shows that the market is still growing. Competition Our proposed location is on the corner of Evans and High, which is currently a parking lot. Our direct competitors around Evans and High are Starbucks on University Boulevard, Colorado Espresso on University Boulevard, and Stella's on Pearl Street. The local indirect competition is varied. We would be competing with The Border, The Stadium, The I-Beam, and Rock Island. Although these businesses offer different activities and products, we would be competing with them for their late night customers. Bars are offering alcohol, and music, which are equally amusing for late night entertainment. There are many other coffee shops...

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