Business Plan

19 Pages 4811 Words

way we come into the market as equals with our competition. The Dark Side has an image of being a contemporary, artistic and mysterious establishment. Our slogan is "Music, Mystic, Munchies and More." We will promote recycling and the use of recycled products. Advertising for The Dark Side will be done primarily through print in local newspapers. By offering student discounts and a frequent buyer program, along with occasional coupons, we will encourage repeat customers. We plan on keeping our business connects as local as possible, for example, using a local bakery versus a nation wide distributor. As shown on our budget we estimate annual sales of $538.712 (EST). After calculating expenses we have an estimated net profit of $26,472 (EST) in our first year. By analyzing our overall situation we have determined that our business will be successful after one year. Mission Statement By locating our coffee shop within walking distance from the University of Denver, our target market is students as well as people who live or work within the vicinity of our location. Ages of our target market range from 15 to 30 years. We will primarily be targeting those people who like to go out late atnight both on weekends and during the week. As an after hours coffee shop we offer a multi-atmosphere environment to cater to the diverse needs people have. Our goal is to provide our customers with high quality coffee as well as live entertainment and international newspapers. Industry The coffee shop industry is a growing industry. According to figures that are provided below we can see that the industry is thriving. In a four week period sales went up five percent for Starbucks nationwide. (PR Newswire; August 28, 1997; SearchBank) Denver's economic environment is definitely able to support the industry simply because of the wide range of prices in coffee products. For example a cup of coffee can be as low as fifty cents, while an extravagant double tall ...