Paragent Competitive Analysis

23 Pages 5727 Words

2005 Entrepreneurial Consulting Report


Table of Contents
I. Executive Summary 3
II. Overview 4
How Andrew, Brian, and Dustin Became Involved 4
First Meeting With Clients 4
Initial Objectives 5
Possible Timetable 5
III. Research Questions 6
IV. Methodology 7
V. Results 8
VI. Discussion and Recommendations 27
VII. Appendices 27

















I. Executive Summary
The goal of this consulting project was to aid Paragent with the release of their new performance monitoring software. They had done some preliminary research about the general aspects of many companies, but they had not focused in on any key competitors or taken an in-depth look at them. The consulting group from Ball State helped them by doing a competitor analysis of, what it believed to be the most prominent competitors.

The first order of business was to understand Paragent¡¦s project. The group visited the company¡¦s headquarters and was given a thorough demonstration of the product. This helped the members to see where Paragent was at with the development of the software and what some of the key differentiating aspects were. Paragent has produced an agent that is implemented into every computer that allows the computer to talk ¡§smartly¡¨. Say for instance, there is a problem with one computer; the others will stop ¡§talking¡¨ to it so that the problem does not spread. The ability of Paragent¡¦s software to run without servers was another differentiating point.

The consulting group members then decide what companies they would research and how. It was decided that Andy and Dustin would conduct research on the company and product of 5 companies; Andy researched 3 and Dustin 2. Brian researched 1 company and took different look at the comparison between Paragent and its competitors. He looked at the company as a whole, and more specifically their website design and utilization. This allowed the group to view Paragent...