Restaurant Diversity

19 Pages 4657 Words

Section I:
The goal of this paper is to analyze marketing strategies and to apply these strategies with my company. Also I will compare these strategies to other companies in the same field. My interest is to enter the field of entrepreneurship. The plan is to open a restaurant in the downtown area of Chicago, Illinois. But I do not to plan to open an ordinary restaurant, my goal is to open to a new market in which I will create a Multi-ethnic restaurant. My intention in opening a multi-ethnic restaurant is to serve different types of platters from different ethnicities (mainly Latino). The menu will include among different ethnicities like Mexican, Puerto Rican, Brazilian, Cuban and some American. I know that in this field of restaurant entrepreneurship there is much competition, and the purpose of this restaurant besides it’s uniqueness is to give the customers the choice and alternative on what I believe is a great Latino cuisine. Basically my mission and objective is to create a diversity environment in which the customer will enjoy great variety of platters along with the charismatic service and friendly hospitality. I want for the customer to have a feel of the Latino rhythm and lifestyle once they enter the premises. I want the customer to enjoy from the different platters served at the restaurant, and leave with a satisfaction of the food along with the amiability service.
Section II:
The plan is to open the restaurant in downtown Chicago Illinois. The root will first start with searching the property in order to buy it or rent it to run the business. Next I will have to get all the required licensing by the city, and state in order to run the business. Once that is settled, then comes the design of the actual restaurant. My vision is for the customer to enter the premises and to have a feel of Latino atmosphere, and one way is to have different sections of the ethnicities. Each section will have the an ethnicity’s...