Developing A Business Website

8 Pages 2120 Words

hen desktop publishing programs were new, companies could suddenly produce and print quality materials on their computers. But even though the tools were wonderful, without graphic taste and experience, the products were sometimes pretty awful. Customers would not say anything, they just smile and nod and hand it back with the product and some non-committal phrase like, "I can see you've certainly put a lot of effort into this."
Business Web pages are not a computer thing, they are a communications thing. The stereotypical computer guru often doesn't have much graphics sense or marketing savvy. Presenting your company's image on the Web needs a careful blend of graphic skill and taste, marketing savvy, and communication skill. Too often, the individuals who might possess a combination of these skills are already too busy with core business needs to spare the time.
If your organization chooses to produce its website in-house, it can gain time, money, and effectiveness. In order to achieve this, a business needs to assemble the proper people to use the essential software tools: an FTP program, a graphics program, and get a grasp of some basic UNIX commands. If a business really considers their time to be valuable, outsourcing may really present substantial savings.
To do quality work you need quality tools. One of the most important tools -- Adobe Photoshop -- sells on for about $550. It is a wise investment for those who decide to design their website in-house. Without it your graphics will be lacking. Other costs that may need to be considered are increased memory to run a quality graphics program, a color scanner, and a high quality printer.
Businesses also need someone who understands the Web well enough to develop an effective Web marketing strategy. That only comes with broad experience. This is the key to hiring the correct employees to provide a company with a great in-house web design team.
The Web is a great leveler. A ...