Developing A Business Website

8 Pages 2120 Words

Developing a Business Website
As the Internet continues to expand, it is becoming increasingly clear that businesses need to consider designing a website. There are several decisions that need to be made in this process some of which are:
• outsource or utilize in-house design
• what features to charge customers for
• what functionalities do customers prefer
• what e-marketing strategies to use to market the website
One of the most important considerations that need to be made is the fine balance that exists between the technologies you offer your clients and how much of your resources should be committed to this technology.
It wasn't long ago you that had to hire a web design company to develop Web pages for your business. With the advent of Microsoft Front Page and other easy-to-use Web page editors, it is possible for many organizations to design their own site with limited assistance. Many small- to medium-sized businesses are seriously weighing whether they ought to prepare their company's Web pages in-house. Considering that a substantial human resource investment must be made to hire the appropriate employees (e.g., system administrator, maintenance programmer, copywriter/editor, designer, webmaster) the issues involved with in-house design must be taken into account. Here are some of the issues:
Possible In-House Advantages:
• Money savings
• Knowledge increase stays with the company
• Greater control over the final product
• Ease in updating
Possible In-House Disadvantages
• Can't afford key people to produce the level of excellence needed.
• Don't have in-house graphics expertise or tools.
• Can't spare key people to develop Internet marketing strategy without outside help.
The new software tools are deceptively simple. It is easier to do a good job, but nearly impossible to do an excellent job. The illusion remains that the program can compensate for the user's inexperience.
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