Nandos

9 Pages 2313 Words

Introduction
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Nando’s, is a well-known fast food restaurant which was found in 1987 in South Africa. Nando’s is specializing in chicken, especially its unique Mozambican-Portuguese style of Peri-Peri Flamed Grilled Chicken. Nando’s opened its first international strore 12 years ago and the Nando’s Peri-Peri trail has blazed from South Africa across the seas to other 22 countries, comprising 400 stores worldwide.
The signature menu item at Nando’s is a Portuguese specialty, Peri-Peri chicken which has a truly unique taste. Delicious alternatives and additions to Peri-Peri chicken include chicken breast burgers and pitas, prego steak rolls, vegetarian and bean burgers, chicken livers etc.
Businesses today face three major challenges and opportunities which of course, as an international company, Nando’s is also facing the same challenges which bring opportunity to the business: Globalization, Technological Advancement and Outsourcing. Further details will be discussed in the following.

Globalization, Technological Advancement and Outsoucing
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Globalization
Globalization is the growing integration of economies and societies around the world and legal system. That make people around the globe are more connected to each other than ever before. At a business level, we talk globalization when companies decide to take part in the emerging global economy and establish themselves in foreign market. Globalization means a company will adapt their products or services to the final user’s linguistic and cultural requirement. Then, take the advantage of the internet revolution and establish a virtual presence on the international marketplace with a multilingual corporate website or even as an e-business.

Nando’s first created in South Africa and had a fast development overseas. ...