Nandos

9 Pages 2313 Words

Nando’s has decided to go to an international market. Different stages in term of globalization are possible. Nando’s has acquired overseas outlets and branches. Nando comprises 400 stores worldwide with 176 stores in South Africa and the rest in international markets. It plan to have rolled out excess of 600 quick service restaurants to world wide within 3 years serving peri-peri marinated, flame grill chicken and associated food items under the Nando’s brand name.
In our opinion, globalization of Nando’s brings the greatest opportunities for higher economic growth and better living standards that more openness bring, policymakers to international, national and local. Chief executive Robbie Brozin had anticipated the fast food chain to introduce Nando’s unique flamed-grilled chicken to world wide. Nowadays, Nando’s already establish many restaurants in Asian like Singapore and`Malaysia.

To define the models of strategy used, the four P components of the Marketing Mix will help us understand nando’s view. Nando’s needs have a big promotion for their products to create a successful global brand. The first promotion of their product is advertised their grill-chicken by using the poster method. They provide four-different color chicken and create a slogan for their brand “We’re all the same on the inside, Pauline”. Then it used a radio advertisement featuring a soon-to-be-grilled chicken parodying a recording made by Hanson. A vital part of low cost marketing strategy is to be flexible and topical and grab channel as soon as they arise to influence out of the publicity.
Nowadays, Nando’s also create a website to introduce their tradition protégés food to world wide. Consumers can also download Nando’s peri-peri chicken recipes if they are interest to it. In Malaysia, the most attractive promotion is the Nando’s have classified their peri-peri chicken to four flavors, that is lemon-herb, mild p...