E-book Marketing Plan

16 Pages 3909 Words

goal. The means to accomplishing this should be by any means necessary. The Cobras, Inc, (the parent group in charge of Sublime Astrological Matches) takes a no-prisoners approach to business and will not hesitate to step on a few throats in order to reach the top of the e-book industry.


Background and Historical Analysis

The basis for Sublime Astrological Matches was an idea put forth by . It was originally her desire to create an e-book with content and information pertaining to the signs of the zodiac and how they interact in real life. was eventually sold on the idea due to the overwhelming response during initial surveys on how well received the idea would be. Both individuals bring a unique perspective into the project and how it should be created and managed. Each individual has expertise in different pieces of the e-book, with content and with internet and online development.

Maximizing the potential of the e-book was the primary objective when designing Sublime Astrological Matches. Both the content and online selling needed to be easy to use and user friendly, without sacrificing style or the intellectual level of the book.


SWOT Analysis

Strengths (Internal Opportunities)

- E-book content created by knowledgeable source
- Purchase and delivery process is relatively easy for internet users
- Competitive pricing
- User group hosted by trustworthy, establish source (Yahoo)
- The product itself is not seasonal, i.e. Valentines Day, therefore can be sought after year round
- Partnerships with other e-books will help grow product awareness

Opportunities (External Factors)

- The internet is continually growing, which increases the odds of gaining new customers
- The internet is not limited to one specific geographic region. It can be viewed worldwide
- Alliances with other e-books help spread the message to potential customers browsing other sites
- The e-book appeals to people who are in search...