E-book Marketing Plan

16 Pages 3909 Words

Section One: Business Overview


Executive Summary

The purpose of the Sublime Astrological Matches e-book is to inform people in relationships and dating, using the insight of astrology. The book will educate its readers as to the traits and tendencies of each specific astrological sign, which will in turn offer a better understanding of how all the signs deal with love, life and relationships, respectively.

The following report will take an in depth look at how Sublime Astrological Matches is orchestrating its plan to manage the business and examine the fundamental factors critical to its success. The e-book will be sold via our website and a listing on E-bay. The plan will serve as a guideline for directive, future goals and objectives during both the initial selling period and when the time comes to expand further into the world of e-business.

If implemented properly, Sublime Astrological Matches should be able to methodically monitor the fluctuations in its business and alter them to suit economic conditions.


Company Overview

Goals:
• Penetrate the e-book market
• Establish a niche and grow sales
• Encourage further purchasing using marketing plan and agenda
• Create a strong enough presence on E-bay to increase prices and bids

Objectives:

1. To grow sales of the e-book by 25% from the time it launches to the end of the first year of business.
2. To increase the memberships of the Sublime Astrological Matches user group on the Yahoo user group by 50% within the first year of business.
3. At the end of a 2-year period, the e-book should be listed online as a purchase item by at least one major retailer.
4. Help educate people on an area of romance that is not always evident when dating.

Corporate Philosophy

The aim of placing the Sublime Astrological Matches e-book on the e-market is to turn a profit. Although this likely will not happen overnight, it certainly is the primary long term...