Nightclub Plan

25 Pages 6241 Words

Table of Contents

Topic Page #


„h Executive Summary 4
„h Mission Statement 8
„h Description of the Venue 10
Company Summary 11
Start-up Summary 12
Business Description 15
„h Market Analysis 16
Market Analysis Summary 17
Market Segmentation 18
Chart 1 ¡V Total UCONN Enrollment 19
Demographic Statistics 20
Target Market Segment Strategy 23
Service Business Analysis 26
Main Competitors 27
Strategy and Implementation Strategy 30
„h Marketing Plan 32
Marketing Strategy 33
„h Operations Plan 35
Personal Plan 36
Management Summary 40
Management Team 40
„h Financial Plan 44
Income Statement 2002 46
Income Statement 2003 47
Income Statement 2004 48
„h Appendices 49
Advertisements 50
VIP Passes 51





































































Executive Summary

The Mecca Nightclub will be a premier, high-energy, theme dance and nightclub located in Mansfield/Storrs, Connecticut. Our goal is to provide college students with the best nightclub experience with quality service at a reasonable price. The atmosphere of high energy, light and sound systems mixed with interactive theme nights will give club goers exceptional entertainment. Our objective is to establish a brand of entertainment and service that is unique and adds more value than any other alternative. Based on our investigations not many businesses will compete against us, thus giving our product the upper hand in our market niche.
Our operating motto: MECCA - Make Every Customer Come Again, and leave a lasting impression in our customer¡¦s minds.
The Mecca is a partnership business owned by six entrepreneurs:
„h Anthony DiGiacomo ¡V ...