Global Branding

26 Pages 6416 Words

Rs.480 crores), while the remaining 20% (Rs.120 crores) belongs to the soft luggage category. The soft luggage category is growing at a much higher pace than the moulded luggage category.
The product offerings of the organized sector can be classified into three price ranges:
· Economy (Price up to Rs.800 per piece)
· Popular (Rs.800-1600)
· Premium (Rs.1600 and above)
The Economy segment holds about 20% of the market (Rs.120 Crores), while the Popular and Premium segments hold 65% and 15% of the market (Rs.400 Crores and about Rs.100 Crores, respectively).
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2.3 Demographics – the Indian Consumer Durable Market
The number of households in various consuming groups gives an intuitive idea of the potential demand. Given below is the demographic breakup of households across a decade.
Million Households 1994-95 2001-02 * 2006-07 *
Rural Urban Total Rural Urban Total Rural Urban Total
Very Rich 0.3 0.7 1.0 0.7 1.9 2.6 1.2 4.0 5.2
Consuming Class 14.3 14.3 28.6 ...