Ford

12 Pages 2935 Words

The Sport Utility Vehicles segment has emerged as one of today’s hottest markets through its increased sales. Nort!
h-American consumers in higher income brackets are choosing, with increasing frequency, to put SUV’s in their garages. Minivans market share was 8% in 1998, which was down 12% from 1991. This is a result of a shift in consumer demand away from these vehicles. Overall market analyst consensus is that minivans have entered the mature stage of the product life cycle. Pick-up trucks, uniquely American vehicles that span all of the consumer target markets, show good potential for domestic manufacturers. US. Manufacturers have sustained unparalleled sales in this segment due to the popularity growth of trucks. The largest and most important product segment in the automotive industry is mid-size cars. It is an area of intense competition for car sales in the United States. Popularity for mid-size vehicles is due to consumers’ preference for luxury cars they cannot afford and compacts that they do not like. All of these vehicle seg...