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12 Pages 3105 Words

We live in an age of communication. Communication is the problem and the opportunity addressed by a great deal of technology design and development. But because communication is an interpersonal and a social phenomenon, technology issues must be approached with a particular appreciation of human and social factors.
The organization of societies today requires effective global communication between diverse and far-flung social and cultural systems. Only through technical mediation are we able to maintain the flows of commerce and information required by the world-wide interdependence.
Technologies of communication become the means of production, or production format, of communication. Their use in communication is not transparent. In fact, technologies introduce new contingencies and context into communication. Analysis of communication and interaction in society today needs to account for the transformative effects of mediation.
Technologies are rational by design, and in use, they rationalize human activity. Human communication and interaction, however, are neither rational nor designed. The difference between the technical and the human shows up in technology at what we call the "interface." In our case, we will consider this not just a user interface, but a social interface. It is social because it translates communication (messages, content) while also facilitating the subtle and tacit exchange of interpersonal acknowledgments. The latter, though they don't "say" anything, reproduce our relations.
Social interface issues generally involve ambiguities of communication, intent, outcome and so on. These ambiguities result from technology's mediation of practices in which individuals are normally able to address and resolve ambiguities as they come up. It's at the social interface where the distinction between communication's content and participants' relationships becomes an issue, because the technology that's good for transmi...