Color Consious

1 Pages 226 Words

Shoppers at the Wilson’s Leather Outlet in Albertville, MN are seeing the merchandise in a whole new light. Instead of the old in store lighting strategy, the retailer installed new metal halide pulse start lights. The lamps from Osram Sylvania, combine conventional pulse-start characteristics with a unique “bulgy” arctube design that delivers improved reliability and greater color consistency from lamp to lamp.
The new lamps are said to be showing the merchandise in a new light. Wilson has traditionally used 250-watt metal hide lamps with a protective shroud. Managers did not like these lamps because they gave off low light and the colors were not consistent. Wilson searched for a product that had a higher color-rendering index, better lumen maintenance and minimal color shift.
When the new lamps were compared to old ones there was no comparison, the new bulbs were hands down the better bulbs. With the new bulbs in the stores, merchandise and graphics were extremely sharper. Over time Wilson’s plans to integrate the new bulbs into all of its old and new stores throughout the country.
With all of the new technological advances in lighting, each store must be up on their competitors. Although lighting may not directly affect sales, it does however help keep the customers inside since the lighting was more pleasurable....