Persuasive Speech
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Persuasive Speech
Monroe’s Motivated Sequence
A five step approach for arranging your main points consisting of attention, need, satisfaction, visualization, and action.
I. General Purpose: Your purpose will be to persuade your audience to accept your views on a debatable issue and to convince the audience to take a particular course of action.
II. Choose Your Topic: Pick a topic that you have a strong opinion about.
III. Thesis: The thesis of your speech, which is usually the last sentence of the introduction, summarizes opposing arguments and states with clarity the points you will argue.
IV. Research: Take time to research your topic thoroughly and get stories, statistics, expert opinions, examples, personal experiences, surveys, quotes, and more to make your speech stand out.
V. Organization:
A. Introduction:
1. Attention Catcher: Should capture the attention of the audience by presenting a debatable issue or problem. Examples: rhetorical question, personal anecdote, famous quotation, or a humorous story.
2. Listener Relevance: States why the ideas you offer might benefit your listeners.
3. Thesis Statement: A one sentence summary of your speech.
4. Preview: Briefly mention the main points you will explain in the body of your speech.
B. Body:
1. First Main Point – Need: Now that you have the interest and attention of your audience, you must next make them feel a need for change. You need to show your audience that there is a serious problem with the current situation. In your need step you will make a convincing demonstration of how the need directly affects your audience: their health, happiness, security, or other interests. By the end of this step your listeners should be so concerned about the problem that they are “psychologically prepared” to hear your solution.
2. Second Main Point – Satisfaction: Having aroused a sense o...