Perception Of Color

4 Pages 907 Words

Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings in the manner of non-verbal communication, and stand to represent ideas, and so, in graphic design, as in all things designed, knowledgeable and appropriate use of color is critical.
Color has a profound effect on people, both as individuals and as a whole. Psychologists have long since theorized that people's preferences for color and color mixes have deep psychological affect on your mood or feeling. Many now believe that colors cannot only cause emotional reactions, but can also correct mood and well-being. Considering that color in itself is merely the human eye's perception of light, its psychological influence is incredible, from causing depression, a desire for food, to subliminally affecting consumerism. A culture's attitude toward colors is also important in developing one's identification of different hues.
There are many issues of color involved in graphic design. Besides the psychological aspects of color, one must be sure that the layout is easily comprehensible, and that the palette used in background, graphics, font and content work together. And so, I will acquaint you with some of the known psychological qualities of color and how colors relate to each other.
Color is the visual effect that is caused by the spectral composition of the light emitted, transmitted, or reflected by objects. It originates in light. Sunlight, as we perceive it, is colorless. In reality, a rainbow is testimony to the fact that all the colors of the spectrum are present in white light. Light goes from the source, such as the sun, to an object, (let’s say an apple), and finally to the detector which is the eye and brain.
Blue is by far the most popular color - conveying peace and tranquility, harmony, trust and confidence. Blue is said to increase productivity. On the other hand, blue...