Attitude

13 Pages 3290 Words

Synopsis


The degree of individual attitudinal change dealing with racial terms among individuals when exposed to different persuasion group size and tactics was studied. Forty student from the University of Southern California received one of the twelve different conditions, which consisted of one of the three group sizes matched with one of the four persuasion types. Significant differences were found. The participants in larger groups had slightly larger degrees of attitude change than the smaller groups. In comparing the type of persuasion tactics used, rationale had the overall highest degrees of attitude change. The results of this study suggest persuading group size does play a significant role in attitude change, with a positive correlation between, and the rationale tactic is the most effective of the persuasion tactics. Future research should study these variables in context of sexually offensive language, or use other tactics as they are discovered.





























Attitude Change

The art of persuasion is a topic that has been carefully researched for many decades. These days, persuasion or the ability to influence is something that is used in almost every aspect of life, work, and social communication. There are numerous methods and theories that have been developed over the years that are for the use of persuasion (Smith, 1982). The ways of investigating the concepts have been pursued frequently in recent history. These effects of the use of racial language have also been explored, as well as the sources and motivation of the language use (Schaefer, 1996). A topic that has been researched and written about is the area of morality and moral development (Hemming, 1991; Kohlberg, 1964; Rest, Narvaez, & Thoma, 2000). All three of these topics have been studied separately and sometimes together, but as far as can be established, the impact of persuasion on moral attitudes on...