Restaurant

6 Pages 1465 Words

I. INTRODUCTION:
My research paper is about an evaluation of the Ayhan’s Shish Kebab Restaurant
in attracting American customer (WS, pg: 110) lunch trade. The reason I’m interested in this topic is because I like to know why the restaurant is doing good business for a long time. I have some personal experience being a waitress, as well as an assistant manager in Ayhan’s shish Kebab Restaurant. Therefore, I can make some analysis (WS, pg: 16) on my experience and the reasons why the restaurant is attracting American customers. In my opinion, some reasons play the most significant role in success of the Ayhan's Shish Kebab Restaurant in regards to American customer lunch trade. Since Ayhan’s Shish Kebab Restaurant’s motto relies on customer satisfaction, it is better for me to use my marketing (WS, pg: 277) knowledge and my background to analyze some reasons.

II. BACKGROUND SECTION:
“Ayhan’s Shish Kebab Restaurant is mainly a Turkish restaurant. The restaurant
has four different locations, all of which provide a wide variety of menu and serve quality for reasonable prices.” (Canas, Interview, November 2002) Like Ayhan’s Shish Kebab Restaurant, “ Turkish cuisine has the extra privilege of being at the cross-roads of the far East and the Mediterranean…” (Plaza, 9) “…the Turkish cuisine is a rich and varied number of dishes, which can be prepared and combined with other dishes in meals of almost infinite variety, but always in a non-arbitrary way.” (Plaza, 15) “ When meat is used, it is used sparingly. Even with the meat kebabs, the “pide” or the flat bread occupies the largest part of the portion along with vegetables or yogurt. (Plaza, 12)

III. PERSONAL AND ACADEMIC ANALYSIS
1. Ayhan’s Shish Kebab Restaurant has success in attracting American customer
lunch trade because of quality service (WS, pg: 389). According to my website: “ The analogy works perfectly much like Mexicans i...