Mother Vs Father

3 Pages 768 Words

Sociology
Dr. Adkins
Magazine advertising throughout the years
Advertisements have always preyed upon a culture’s vulnerabilities and have either mitigated them or exploited them. This has been noticed through several sources of mass media; however, it is more detailed in periodicals like magazines. Throughout this essay there will be examples of how products have been advertised within the last fifty years in two popular magazines, Time and Newsweek.
The advertisements in these popular magazines have in some fashion showed how advertisers present their products to our culture. Throughout the years Time and Newsweek have advertised several products ranging from cigarettes and cars all the way to watches. The process by which these products were advertised directly represents the culture of that time era.
The first time era I reviewed was the 1950’s. There were several products advertised at that time; however, the products I have selected was two types of cars made by Pontiac. The first advertisement I noticed was in Newsweek. The technique the advertisers used emphasized family unity, and promoted a better deal for a lower price. The other advertisement I chose from Time emphasized that a Pontiac car can enhance your romance life by driving to “park” somewhere. The Pontiac advertisements I chose directly represent the behaviors and attitudes of that culture.
The second time era I reviewed was the 1960’s. During this time era it seemed that advertising had shifted from magazines to television; however, there was still a large amount of advertisements. The products I chose for this time era was two brands of cigarettes. The first brand, Pall Mall, displayed in Time was presented to the audience in an unusual manner. Pall Mall decided to advertise directly to woman, especially the more modern woman. The second brand, Tareyton, advertised in Newsweek also advertised to the more modern woman. The fashion...