Tourism Targets The Baby Boomers

1 Pages 288 Words

Tourism Targets the Baby-Boomers

Your 40+ and you’re days as a backpacking hitchhiker are behind you. However, you’re still young enough to cringe at the idea of a bus tour. All you want is a comfortable, memorable, adult experience with a tad of adventure.
This is what the baby-boomer generation is looking for in a travel experience. Eco-tourism has begun to target the baby-boomer generation. “In general, people are looking for a more stimulating experience,” said Susan Delgado, manager of the federation’s expeditions travel program. “They want to go away on vacation and learn something. They want to say it made a difference in them.”
Lately there has been a significant upturn in Eco- and soft-adventure tours, especially those that are targeted toward the baby-boomers. The baby-boomers that came of age in the 60’s started their travels early in life; the rode trains around Europe and lived out of their backpacks.
Now, 30 years later they are still seeking the same type of adventure. Because the baby-boomers do not have time to take a month off of work for vacation, the travel programs are designed to be short but have a lasting residual value. Eco-tourism introduces people back to nature, and lets them experience wildlife.
Many travel programs are targeting the baby-boomer generation because many people of that generation have started to travel more. There are no longer children in the home to bring along. Therefore, a more relaxing, valuable experience is wanted. There is no need to have activities to entertain children. The vacations are targeted toward adult activities. Baby-Boomers are looking for more practical vacations, which is why they are a good target market....