Targeting Children

3 Pages 626 Words

Innocent Victims

America is being brainwashed. Corporate America is pulling the wool over America’s eyes and its children’s eyes with their clever propaganda tactics. I believe that advertisers are taking it too far when they push their products on our helpless children. They are the most susceptible because their minds are immature and are unable to distinguish good advertising versus bad advertising. Television commercials and the internet have a huge impact on children.
The internet can brainwash a child with its tactics for advertising. This is legal, but they cannot solicit personal information from them until they turn thirteen years old. The advertisers are telling children what they want and what they need. They are filling the children’s heads with a false sense of reality. For that reason, there are laws and established organizations to protect children from advertising. These children are targeted by advertisers because they are too young to understand the advertiser’s deceptive propaganda.
Advertisers spend millions each year on researching what children’s needs and wants are. The advertisers attack children with false statements and many propaganda tactics. Some of these tactics the advertisers use are severe, and could be compared to what Adolf Hitler did in Germany. Hitler was able to manipulate a whole nation to accept his beliefs and ideas using propaganda. Hitler used propaganda to convince his country that they were superior to all others. Some of Hitler’s tactics he used to control an entire nation are still being used today such as bandwagon, transfer, and testimonials. Advertisers use some of the same techniques that Hitler used to target children. Here are some examples of bandwagon techniques that advertisers use to grab the attention of children, “Everyone is drinking Coke, why aren’t you? Or for us older kids we remember this one, “What walks down stairs, alone or in pairs,...