Sun

17 Pages 4140 Words

al socialist. It fail to please the old Daily Herald readers,
who did not transfer their loyalty to this ‘neither one nor the other
hybrid. Most importantly of all the advertisers failed to come knocking on
the door. In 1969 the Sun was all but given to Mr Rupert Murdoch
Ironically The Sun under Rupert Murdoch proprietorship moved down market.
As a popular working class daily newspaper. No longer restricted with a
Daily Mirror bed mate, and by using this rival as an aiming mark, the new
skilled staff of Murdoch’s Sun set out to chase and eventually overtake
the Mirror to become Britain’s favourite daily newspaper This was achieved
by attracting a working class audience in general, and the working class
male in particularly by, what has come to be known as ‘dumming down’. The
political coverage was drastically reduced; entertainment and sports
coverage increased along with human interest reports featuring stars of
stage, screen and t...