It's A Man's World

5 Pages 1193 Words

It’s a Man’s World
The woman’s role has transformed throughout history. Less than a century ago, only specific professions were open to females, and even these jobs were perceived as second-class, not as creditable or important as men’s work. Still, women fought long and hard for gender equality. Today, women have the right to vote, most, if not all, jobs are open to women, and equal pay, it seems, is a reality society will soon come to know.
However, just as society has begun to feel almost ready to accept women as man’s equal, all one must do is open a magazine, and all the hopes and dreams for a gender-equal society seem to come tumbling down. Women are splashed in every magazine, wearing minimal clothing, posing in suggestive manners, and, in ads that include men, are almost always presented under male domination. Thus, one can draw only one conclusion: The image of women in advertising is unrealistic, sexist and the brainchild of men.
The world of advertising consists of super thin models, perfectly shaped, and flawless in every way. However, it seems that it is only in the land of publicity where these women hold the majority. Looking up from the magazine and into the real world, it’s been calculated the average woman weighs 23% more than a fashion model found displayed in ads. In addition, women between the ages of 18-34 have a slim 7% probability of being as skinny as a runway model and improbable 1% likelihood of being as thin as a supermodel. (Media scope: Body Image and Advertising)
False reflections of the “average” women, which are clearly boasted all over the United States and Canada, affect women’s self esteem and self-image. 69% of women say the advertised models have manipulated their idea of the “perfect body”. (Media scope: Body Image and Advertising)
The saddest part of all of this, however, is that the pressure to look like the supermodels starts at a very young age. A Me...