Beetle Mania

7 Pages 1802 Words

Beatlemania in the 1960s

The Beatles were a mystical happening that many people still
don't understand. Phenomenoligists had a ball in 1964 with
Beatlemania, a generally harmless form of madness which came from
Britain in 1963. The sole cause of Beatlemania is a quartet of young
Englishmen known as the Beatles. In the less than one year that they
achieved popularity in England to the time they came to America, The
Beatles achieved a popularity and following that is unprecedented in
the history of show business in England. They became the first
recording artists anywhere in the world to have a record become a
million-seller before it's release. They became the target of such
adoration by their fans that they had to cancel all one-night bookings
because of riots in early 1964. Beatlemania had reached unbelievable
proportions in England, it became a form of reverse lend-lease and
spread to the United States. Capitol records followed the Beatles'
single record with the release of an album, "Meet the Beatles," in
late January of 1964. That event was followed by the Beatles
themselves, who arrived in New York February 8, 1964 for three
appearances with Ed Sullivan. The first show was scheduled for Sunday,
February 9, the second was telecast from Miami a week later, and the
third pre-taped for an airing in March. These concerts were the most
watched television programs ever (70 million viewers) until recently.
The Beatles' arrival in the United States was presaged by a deluge of
advance publicity. Newsweek, Time, and Life have chronicled
Beatlemania, UPI, and the AP(Associated Press) had done their part for
the cause (including an AP wirephoto of J. Paul Getty sporting a
Beatle wig), and even Vogue shoved high fashion aside momentarily in
it's January, 1964 issue and carried a full-page photo of the group.
Baltimore's respected Evening Sun took notice ...