Superbowl Commercials

1 Pages 366 Words

Every year people anticipate America’s largest sports event to come. This year I actually joined the anticipated, hoping to laugh and enjoy the spectacle. I love the Super Bowl for one reason and that is the commercials. Finally, I get to write about the only thing I like about the Super Bowl. After watching Sundays game I have chosen two commercials, one I loved and one that turned my stomach.
To begin with, I cannot stand any corporation that takes advantage of a tragedy. Throughout the commercial breaks I noticed many of the corporations were marketing there products through September 11, 2001 tragedy. One particular one was done by monster.com using Mayor RudyGuliani. It began with Rudy talking from the heart about how strong the people of New York have been, which I am glad to hear. The only problem I had with this is it ended with www.monster.com as the closing scene. What the hell does a awful tragedy that devastated this country have to do with finding a job. Try to think about what we should do about the situation do not try to market off of the death of thousands of innocent people.
The one company that went with their own idea and not the use of September 11, 2001 was www.etrade.com. They began every commercial with a close up of an intimidating man preparing for what looked to be like a football game. As it panned out you noticed the black under his eyes was makeup and he along with four others were dressed in pink butterfly outfits. This commercial caught my attention by beginning seriously and ending in one of the funniest sites of all time. All they were doing was setting there pitch and leading you on to the E*Trade Halftime Show. They did not use the tragedy and focused on making people laugh.
We all know what happened in New York and the Super Bowl is a time to forget about what happened at least for one night. Previous Super Bowl commercials were made to make you laugh not to make you upset....