Segway - Global Marketing

9 Pages 2152 Words

he Customs Office, the Patent Office, or the Agency for Cultural Affairs, Commissioner's Secretariat, Copyright Division. With this minor inquiry, major research is required. This validates the decision to hire a local firm, who will have the expertise needed. In addition, the company will work with Jetro or a like external trade organization to ensure protocol is followed culturally, legally, and ethically.
Because Segway will be exporting, the product will be sent to distribution centers staffed by locals. Although the top management team will be blended cultures, it is anticipated that line staff will be primarily Japanese. From the distribution center, the product will be marketed to motor scooter or bicycle shops that will be granted exclusivity to the sale of our product. In addition to sales, the personnel will be trained by American technicians to provide service and repair on the product. By providing the Japanese with the knowledge to service and repair our product we will be able to maintain an affordable product.
Japan is the second largest telecommunications market in the world after the US. Its main carrier, Nippon Telegraph and Telephone (NTT), is the largest carrier in the world. As a result of this dominance, Japan’s telecommunications charges are considerably higher than those in the US. However, due to foreign pressure and deregulation the high price is slowly declining.
Segway will need to send a member of their Information Technology (IT) staff to Japan to call upon local internet service providers in order to recommend what carrier to use depending on pricing, reliability, and service. For example if the IT staff member recommends a T1 Internet service through Nippon because of their reliability, Nippon will be the service pro...