Red Bull Marketing Stragety

11 Pages 2853 Words

Red Bull’s Marketing Strategy

Table of Contents

Executive Summary 3
Introduction 4
The Plan 4
Sharks in the Water 6
Product Implementation 7
Proven Competitive Advantage 8
Conclusion 9
Graph Outline
Graph (1-1) Market share in percent of European held by Red Bull 7
Graph (1-2) Percentage of US market held by Red Bull and it’s (2) largest competitors 9

Executive Summary

This report analyzes Red Bull’s strategies and shows how these strategies have enabled Red Bull to become very successful.

Market Difficulties

Currently, it is very difficult to enter the lucrative energy drink market and become successful. One of the reasons for this is because higher level of knowledge possessed by the consumers caused by the new health craze that has been occurring recently. More and more people are becoming more conscious of different ingredients in the foods and drinks they consume because of the health risks involved.
Another reason for the difficulty in entering the energy market is the various types of competition. There are many types of competitors whether their energy products are liquids, solids or pills. Of course not all of these competitors are successful, but a consumer whom may be unaware of a popular energy drink could choose one of the competitors. Fortunately, Red Bull has overcome these barriers. The majority of new consumers become aware of Red Bull and it benefits by word-of-mouth. This tactic cannot be successful for every company, but it has been very successful for Red Bull.





The Uniqueness

What strategy has allowed them to be successful in today’s market and will that strategy allow them to achieve success in the future battle for market share? For Red Bull differentiation is “their claim to fame.” They are solely focused on making their product different from their ...