Greenman

1 Pages 264 Words

The advertisement I chose to examine is, in my opinion, a prime example of an effective and successful ad. This ad, which appeared in a recent Sports Illustrated, shows a pile of M&M’s candy on a wooden table. But what made this ad immediately grab my attention was the word “SEXY” spelled out in the green M&M’s, almost in a subliminal way. Above the pile of M&M’s, the question: “What is it about the green ones?,” is seen, also printed in green.
There are several reasons why I think this ad is effective. Bright colors are seen throughout the ad. The combination of such bright colors is what originally made me take a closer look. When I realized that I was looking at M&M’s candy, I thought about how tasty the chocolate candy looked. I wanted to run to Circle K and buy a bag.
Then I noticed the green M&M’s appeared to be spelling something out, within the larger pile. I peered closer and saw that “SEXY” was written with the green M&M’s. Then, as I looked to the top of the page and saw “What is it about the green ones?,” I laughed to myself and immediately chose to write about this advertisement because of its creativity and uniqueness.
The use of bright colors, the tasty appearance of the candy, and the humorous, “subliminal” message, helped make this advertisement appeal to me. I also think many others could appreciate this advertisement and feel that this is a good example of a successful ad....