Future Directions for Retail Design Management

20 Pages 4956 Words

response to huge increases in air travel. Major UK airports have now installed strategically placed retail malls comprising of well-known branded operators. Terminal buildings have subsequently evolved into sealed microcosms of consumption. Their mood inducing properties (which Mehrabian and Russell (1974) associate with high levels of arousal) stem from their architectural form, which connotes life-style shopping and a stimulating atmosphere - coupled with the controlling affects of the situation per se. Such assumptions presume that settings can influence behaviour, and often convey symbolic meanings (Jacobi and Stokols, 1983; p. 166).


The Conceptual Framework

For its sources of inspiration the framework focused on areas of marketing, general psychology, environmental psychology, architecture, and anthropology. Although the study recognised the importance of the literature in related disciplines such as geography, and areas of planning and design. For this exploratory piece of work, however, which borrowed from environmental psycho...