Honeywell Marketing Plan

5 Pages 1137 Words

Company Description
Honeywell has reinvented ‘Life Sciences’ as we know it. Starting out as a humble company in 1885, it has grown to become a corporate giant that deals with everything from cars, to clothing, to providing high-tech components for computers and cell phones. Simply said, Honeywell touches lives around the world every day (Honeywell).
Honeywell has adapted to change and has grown to become a leader in many different fields. The company’s continual ingenuity has earned us a spot on the Dow Jones Industrial average as one of only thirty companies represented. We currently employ 115,000 people in over 100 countries, and are a Fortune 100 company with over $24 billion in sales. Total company sales have risen from $12.3 to $23.7 billion, a 92% increase since 1990 (Honeywell).
Honeywell has four strategic business units (SBU), Aerospace, Automation and Control Systems, Specialized Materials and Transportation and Power Systems (Appendix 1). The largest business sector for Honeywell is Aerospace which composes 41% of the companies sales, followed by Automation and Control Systems which is accountable for 30%, Transportation and Power Systems and Specialized Materials makes up the final 29% with Transportation and Power Systems leading at 15% and Specialty Materials at 14% (Honeywell). Although Specialty Materials represents the nominal SBU, we see potential for growth and improvement and are confident that we can capture a larger market in this historically sound business.
Honeywell’s Life Sciences division has chosen Pharmaceutical Actives as their product line. Figure 1-1, (below) is a chart representing twelve pharmaceutical actives, as well as a description and case number of the active in the product line (Honeywell).
FIG. 1-1
Pharmaceutical Actives
Product CAS number Quality DMF Manufactured in
Acepromazine Maleate 3598-37-6 Vet. Tranquilizer USP/BP.Vet Arklow, Ireland
Amitriptyli...