Primary & Secondary Research

3 Pages 782 Words

Introduction
This paper will discuss the research applications within the organization of Bernards Brothers Construction. Bernards Brothers Construction was established in 1974 in San Fernando, California. Bernards Brothers went from a small general contractor to being one of the largest and most respectful construction firms today. Bernards Brothers is involved in many fields of constructing various types of buildings as well as different types of industries such as “education, entertainment, institutional, and public works facilities” (Bernards Brothers Corporation, 2003). “Never in its twenty-seven history have they been terminated or replaced by another firm or on any project or failed to complete a project” (Bernards Brothers Corporation, 2003). Bernards Brothers is currently active in many types of associations such as Coalition for Adequate School Housing, International Association of Amusement Parks and Attractions, and Themed Entertainment Association as well as many other types of organizations.
According to Perreault Jr. and McCarthy, the definition of primary marketing is “information specifically collected to solve a current problem” (Perreault Jr. and McCarthy, 1999, p. 220). The definition of secondary marketing is “information that has been collected or published already” (Perreault Jr. and McCarthy, 1999, p. 220). Prior to these types of marketing some factors must be taken place such as primary data. Primary data is obtaining surveys, conducting phone surveys, or group interviews. Secondary data is obtaining data from the universities, Internet, or the government. Secondary data is also obtaining information from within the company such as intranet, reports, people, or sales. Bernards Brothers Corporation utilizes primary data by obtaining information from their customers by conducting phone surveys. Phone surveys and questionnaires are a relatively easy way to get information in a non-threatening...