E_marketing

17 Pages 4193 Words

Question one
It has been suggested that by using internet and online services customer behaviour has changed. For example, consumers have become more demanding with response times (expecting replies to queries within 24 to 48 hours). What changes in consumer behaviour can you find? That is, how has consumer behaviour been affected by online?

Introduction
This work looks at the behaviour of consumers from an internet perspective. Also discussed in this work will be changes that the internet may have caused in consumers behaviour. The effects of consumer behaviour has on the internet will also be analysed in this question.

Legal
Lack of legal remedies for misuse of information provided to web sites causes consumers to be discriminating about the information that they will reveal online and to what web sites they will reveal the information. It is possible that the growth in ecommerce is slowing and the potential efficiency of the Internet is affected because of consumer unwillingness to supply information (Lindstrom 2002).

Consumer Confidence
Relative to retail and financial web sites, consumers appear more willing to reveal personal information to health-oriented web sites (Hardaker & Graham 2001).

For several categories of information, consumers appear more willing to provide information if the web site is a well-known web site. Web sites that have privacy statements, opt out features, and third party seals can allay some consumer concerns about unexpected privacy invasions (Hardaker & Graham 2001).

Consumers are very aware of the possible negative consequences of allowing personal information to fall into the wrong hands and appeared particularly concerned about lack of control of their information and unauthorised redistribution (Janal 2000).


According to Lindstrom (2002) studies have shown that 87.5% of surveyed consumers expect to see comprehensive information regarding privacy policy when visiting a commerc...