New Product Marketing Plan

11 Pages 2732 Words

r large area providing opportunities for firms. The motorcycles most frequently purchased are the heavyweight touring bikes and cruisers. (free2wheel.com)
The last group is consumers over 50. This group accounts for about 11% of total motorcycle sales. The heavyweight touring class and the middleweight road bike categories account for most of the sales here. (free2wheel.com)

Competitor Targets
The competition to the War Eagle is produced by the other major motorcycle manufacturers. These are Honda, Suzuki, Kawasaki, Yamaha and Ducati. Specific models which are produced by these five companies are: the Honda 599 at $7,099 (powersports.honda.com), the Yamaha FZ6 at $6,599 (yamaha-motor.com), the Suzuki SV650S at $6,499 (suzukicycles.com), the Kawasaki Z750S at $6,999 (kawasaki.com), and the Ducati Monster 620 at $6,995. (ducati.com)
Choosing to construct the War Eagle with a 750 cc motor will give it the displacement advantage necessary to allow it to compete with its Japanese and Italian counterparts. Harley-Davidson’s com...