Miller Marketing

3 Pages 865 Words

Advertising Techniques of American Breweries: A Look at Miller Inc.
Rolling Stone magazine is one of the most recognizable and ad promoting magazines in the United States. Beer companies have placed many advertisements in this magazine, especially the Miller Brewing Company. One Miller ad in particular seemed to protrude with a sixties like rock and roll attitude. This ad, in general, directed its main focus towards the Miller Brewing Company. Along with the advertisements groovy sixties style, it also blended a rock type atmosphere with the intentions of selling its product, Miller Beer. Reading through a magazine like Rolling Stone, it can be quite easy to catch oneself falling into the trap of reading a well thought out ad like this one.
When first glancing at the ad, there is an unmistakable format of sixties style text at the top of the page which reads, “Rock without ROOTS, that’s like beer without taste.” The main focus of interest of the ad is immediately given away with this one simple sentence at the beginning of the page. While glancing down the ad, there were many noticeable rock artists. The artists included were Lenny Kravitz, Bo Diddley, Slash, James Brown, Doors of the 21st Century and Cheap Trick. Each picture of the artists had a sixties style border, with the same look as the font of the beginning text of the ad. Located at the bottom of the ad is the text “From the pages of Rolling Stone to New York’s Roseland Ballroom,

Miller salutes a summer of legendary artists and the 50th Anniversary of rock.” This statement is saying that Miller Inc. is officially saluting Rock and Roll’s 50th Anniversary and its Legendary Artists of 2004. The ad also includes one of Millers slogans at the bottom left of the page which simply says, “Live Responsibly”. The other slogan, at the bottom right, features a bottle of Miller Lite and Miller Genuine Draft with the slogan “MILLER, Good...