Analysis Of Adverts In Various Newpspapers And Magazines

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ANALYSIS OF ADVERTS IN VARIOUS NEWSPAPERS AND MAGAZINES

The average length of a television commercial is 30 seconds. In this short period of time, one would expect a presentation with a clear, concise or simple message that provides us with enough information to be able to begin forming an opinion of the product. Adverts in newspapers and magazines, however, take a different approach. Everything that the manufac-turer wants to say about the product has to be captured in one image. Press advertising is, however, a more suitable media for providing more detailed information about the vehicle such as the details of dealers and telephone numbers, prices and finance deals. Different newspapers and magazines also have their own particular target audiences, so adverts can be tailored to the expected reader.

Broad sheet newspapers and the weekend supplements
Looking at the newspapers in their entirety, the articles tend to be based on fact and do not rely on titillation to sell stories. The target audience is a generally more educated and aware sector of the population; those who make time at the weekend to catch up with the news and can ponder over the articles and advertisements in the supplements. The adverts in the glossy weekend supplements to these newspapers are plentiful and prominent, for cars as well as other luxury items including jewellery, perfume and designer clothes. The inside cov-ers of one Telegraph supplement were adverts for cars. A range of cars are advertised includ-ing the Ford Ka and Zetec and the Peugeot 106 at one end of the price spectrum and BMW, Lexus, Jaguar S type and Land Rover at the other end of the spectrum. However, there were no adverts for typical family cars such as Vauxhall and Ford saloons. The signals from most of the adverts are quality, drive and handling. The prices are given for some of the vehicles but it is not used as the primary selling signal.

Tabloids
Tabloids are mainly direc...