Budget Car Sales Advertisement Analysis

3 Pages 868 Words

As time goes by, advertisements become more and more creative. Sometimes it become too creative so there is no connection whatsoever between the methods that advertisement are made and their real purpose. The “Budget Car Sales” advertisement is one example. Its real purpose is to convince the reader to buy a car from their car dealer, but the way they convey this is not suitable with common sense. They use a nun that has absolutely nothing to do with cars in their advertisement.
The advertisement consists of an eye-catching picture, which includes a smiling nun who is surrounded by various cars. The huge size picture is located at the center of the page so the readers could see it clearly. A nun was chosen because it resembles goodness, holiness and wiseness. It gives impression that the qualities of the car they sell are good because they acknowledged by this wise and holy nun. Her smiling face symbolizes her friendliness, since a nun is widely known as a friendly person towards all people no matter whom they are, and also give the impression to the readers that the cars they are selling are “friendly” to all people so anybody can use it. It also indicates that the Budget Car Sales’ employees are friendly.
The picture attempts to use humour to communicate with the readers. The nun in the picture is not only standing there but she is lifting her foot as if she wants to kick the tire of the car. For some people, this is quite funny because you cannot visualize a nun kicking something everyday. It is common for people who want to buy a car to check whether the car is in good shape or not. Sometimes they do this by kicking the tire. Perhaps, if the car is not torn apart, the car is in a good shape. The other humour used is a board written “Good Home Wanted”. This generally is used for animals with no owners but instead they use it for cars. Unfortunately it is not efficient because the words are too small to read and i...