Advertising

5 Pages 1307 Words

Nkosi Anri is a men’s apparel line of clothing. The man who wears Nkosi Anri is smart, stylish, and unique. Individuality is important to him and he is able to express himself through his Nkosi Anri wardrobe. The line includes everything from business suits to sweat suits, dress shirts to t-shirts. No man is left out. Nkosi Anri uses only top quality fabrics and low quantity production. National distribution is limited to 1000 pieces per item in a collection. For example in the fall collection we offer 6 dress shirt designs, 10 t-shirts, 10 jeans, 4 sport coats, 3 suits, 4 polo shirt, 3 casual pants (kakis), and a line of accessories (belts, socks, hats etc…). These designs they are available in several colors and each color is an item, which we will produce only 1000 pieces. This creates the sense of exclusiveness and individuality that Nkosi Anri represents. We offer style that can reflect a man’s attitude. We are here to help him dress the part, what ever it is. You are allowed to be yourself in our fashions. That is our mission statement: BE YOURSELF. People are always trying to assimilate into culture. We are here to let culture assimilate to you. No matter a mans occupation, age, or nationality, Nkosi Anri has something that will allow him to express himself.
The target market for Nkosi Anri consists of men 18-34. We are appealing to all walks of men. From the college student to the professional, if they believe in quality and take pride in their own style we want them in our product. Men in the major cities of the country want a choice. They want the option of wearing a logos or a classic design. They don’t always fell like advertising for a designer. I find that is the major problem with the denim market. The logos are very large and are plastered all over the product it sometimes turns the customer off. Nkosi Anri will provide the customer with the option. Logos or no logos there should be a choice.
The positionin...