Advertising To Today's Customer

6 Pages 1587 Words

Advertising to Today’s Consumer


There is no dispute over the power of advertising to inform consumers of the various available products. In today's economy effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained many different techniques.
One technique is sex or sexual innuendos. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and women we see in sexual advertisements do not actually depict the average person. Instead, advertisers create a stereotype that will appeal to the opposite gender's needs and desires. Sexual appeal is one of the strongest psychological appeals used in advertising. The first question that pops into the head is “Why?”, and the answer is simple, “because it works.” Sexual desire is instinctive and when an individual’s ideal mate is perceived with a product, it is obvious that the individual will be intrigued with the accompanying product. It is possible to find a connection between sex and a product for almost all products advertised. Often, if a connection can not be found, one will be invented. However, this connection is much easier to be created with a much higher success rate for men because the basic element needed to create sexual desire for a man is simply a woman’s sexy body. As long as a women is young and healthy, she can be desirable. Unfortunately in advertising, it is quite simple to get a man’s attention. Use a woman’s body and associate the possibilities of getting that type woman if he has the product. In advertising for women, it is a much more difficult process to get her attention wi...