Research

14 Pages 3404 Words

Ford Falcon and Holden Commodore new vehicle development programs (www.ibisworld.com.au).

The recession of 1990 and 1991 had a significant effect on production. Due to the recession, demand for cars decreased. However, there was a recovery in production in 1992-1993 (www.ibisworld.com.au).

The revenue of the whole motor vehicle industry is cyclical as it depends on consumers’ income growth, costs and availability of finance and the age of stock. In 1991-1992, when there were high levels of unemployment, the revenue of the industry also declined. This resulted in an increase in the level of imports. The value of imports was $3.5 billion and Japan contributed to 82 percent of the total import value. In 199-1992, imports increased even further to $3.8 billion (www.ibisworld.com.au).

Domestic demand for motor vehicles have increased by 6.9 percent in 1992-1993 and by 21.3 percent in 1993-1994.
This following report will examine the motor vehicle industry of Australia.

1.1.2 Market Size


1.1.3

1.1.4 Major Players and Market Share

There are five major players in the motor vehicle industry of Australia. Holden Ltd has 21.00 percent of the market share, Toyota Motor Corporation Australia Limited has 18.70 percent share, Ford Motor Company of Australia Limited has 17.20 percent share, Mitsubishi Motors Australia Limited has 7.80 percent share and Mack Trucks Australia Pty Ltd has 1.90 percent market share. There are a number of smaller operators that manufacture engines, modify motor vehicles and build customised vehicles (www.ibisworld.com.au).


1.2 Scope

This assignment is going to discuss the micro-environmental forces and the macro-environmental forces of the motor vehicle industry in Australia.

1.3 Methodology

Information for this report was gained by using several sources such as text books for definitions and ideas, websites for information on the motor vehicle industry in Australia and annual ...