Advertisement-Response Essay

3 Pages 757 Words

Are You Tuff/Tough?
He stands near the brightly colored wall with her in his arms, as he watches another pass by. His mouth opens and eyes widen. The girl in his arms, wearing sparkly, star blue jeans, cocks one shoulder back and looks to see what he seems to be so interested in. Her mouth opens and anger rages through her beaming, brown eyes. The girl walking by, face unrevealed with long blonde hair, strides by him in her figure-fitting OTB jeans. The advertisement is a sidewalk scene with graffiti on the outside wall of a building. The first page of the background is brightly colored with OTB logos everywhere.
OTB is the brand name for denim and jeanswear. The second bottom of the advertisement page reads, ¡§One Tough Brand ƒÈ, and One Tuff Babe ƒ³¡¨ and is branded on the back pocket of denim jeans with the reflection of the smoky branding iron leaving its target.
This advertisement uses stereotypes of men and women as its way of selling its product, OTB jeans. In the advertisement, the guy, wearing both an OTB shirt and jeans embracing a girl in his arms, denotes the girl¡¦s attractiveness as he watches another girl pass by. This, showing the guy has, obviously, no shame in doing so and the girl walking by has no shame in looking back. The caption ¡§One Tough Brand ƒÈ¡¨ strikes a man¡¦s pride and ego in seeing and possibly believing his jeans can make him more attractive, whereas the caption ¡§One Tuff Babe ƒ³¡¨ gives a girl a sense of attraction in being noticed and looked upon. Both of the captions push one common use of advertisement: the male to female and female to male attraction.
While observing the expression on the girl¡¦s face, there are many possibilities of thoughts that may be running through her head. One of which being that perhaps she would get the same response from guys if she wore OTB jeans, or maybe that she could win her guy¡¦s attention back by going out and buying...