Sex In Advertising

6 Pages 1501 Words

Using sexually provocative material makes advertising more effective. Many people have different opinions on this controversial issue. Sex is appealing and sex in ads often makes the ads appealing also. Although some companies say they never use sex to help any of their products sales. Could it be found through research of sexual ads, magazines, movies, and interviews that using sexually provocative advertising is or isn’t effective? Using sex in advertisement has its double standards, because what is considered to be sexy to a man may be trash to a woman. In some cases the product is overshadowed by sex anyway, that’s all that most males will remember, the sexual content. (www.wsu.edu:8080/~taflinge/sex.html, Richard F. Taflinge, 5/28/96)
Sex in ads is seen by some of society as unnecessary and vulgar. On the other hand though, there is a percentage that thinks it’s acceptable and effective. A random number of students were interviewed at Northern Kentucky University, and were asked questions like, “Is it ok to use sex in advertising?” And, “Does it motivate you to buy the product?” (www.nku.edu/~issues/sexinadvertising/interviewnonapp.html, Kara McElwee, 3/31/04)
Jennifer Drews, a student at Northern Kentucky University says she thought it was ok to use sex and she admitted it does motivate her to buy the product. Another student, Aaron Nieporte said that it’s ok for cologne ads but as for underwear it has to be sexy on him not the model. Jennifer Super said, “It’s alright to a certain extent. They tend to go overboard sometimes. It does not motivate me to buy a product.” (www.nku.edu/~issues/sexinadvertising/interviewnonapp.html, Kara McElwee, 3/31/04). Lewis Prabell said sex in advertising is ok, but it didn’t influence him to buy a product either, and Christy Doerhofer didn’t have a problem with it as long as it was tasteful and depending upon the model she might be persuaded to buy the pro...