MP3 Laddering

21 Pages 5219 Words

e discussed further.

Size of Device- This attribute is talking about the physical size of the MP3 player. For all practical purposes, people will choose a small and therefore portable device.
• “The Mp3 Player has to be small enough to carry it concealed.” (Tony)
• “I don’t want something huge.”(Dan)

Weight- This attribute is dealing with how much the product weighs. A light MP3 player is what most people would choose to enhance portability.
• “I don’t want a product that will weigh my pocket down.” (Scott)
• “It needs to be small and lightweight.” (Rob)

Long Battery Life- How long the battery lasts is an important aspect of many buyers of portable MP3 devices. This is how much time their alkaline batteries will give them to listen to their music.
• “I don’t want the battery to die; I want it to be long lasting.”(Maranda)
• “I don’t want to have to purchase batteries often.”(Tina)


Price- Price refers to how much currency it takes to purchase the product, which is a sensitive a...