Marketing Research

8 Pages 1978 Words

Product Manager

Product manager is playing the main role in controlling the product management system.
The product management system is designed to support capable product, which maintain a steady and proactive focus on the individual product.
One of the most important features of the product management system is the existence of
dedicated management personnel who take care of all aspects of the product.
Product managers differ in authority, knowledge, and experience from organization to
organization. Their titles may vary; these professionals may also be called "product group
manager," "brand manager," or "product market manager."

Main roles of product manager are as follows
1. Coordinating roles
Product managers are responsible for coordinating home office, field, and international product
activities; encouraging practical, integrative, and strategic solutions to business problems; and
engendering a profit-, customer-, and opportunity-oriented management culture.
2.development of product
Product manager plays a crucial role in the development of product. Better development of product increases the competitiveness, quality, customer satisfaction, and profitability.
3. Develops other managers
In addition to more efficiently providing resources to the company’s individual products and
markets, the product manager also develops a cohort of capable, experienced
managers. Later on called to assume new corporate roles -- as general managers, regional officers, department heads, change agents, or task force leaders, they would develop the skills required to lead market-savvy activities, coordinate the efforts of a variety of departments, develop strategy, and perform planning activities.
4.main role in ensuring the product goal
product manager has a high degree of responsibility for ensuring that product goals are met.
5. Leadership role
They are assigned primarily administrative tasks -- which focus on op...