Euro Disney

4 Pages 931 Words

Strengths and Weaknesses

Euro Disney’s major strength is its well-known and established tradition and brand name. Euro Disney is a conglomerate company comprised of many businesses. The existence of their own television program is in fact strength, therefore it transformed into an opportunity to advertise its products and parks. Euro Disney did not used effectively its strength in the European market and has over looked to transform its strengths into opportunities. Therefore, one weakness that can be concluded from the case study is that Euro Disney has an ineffective marketing team when entering the European market. In fact, you can not be successful if your marketing team makes threatening environmental signals and predicting stuff before entering the market.


PRODUCT

The products are the Theme Park experience and entertainment and the various Disney products sold inside. People from Europe view differently the product. They have deep consideration towards their traditions, in particular in France toward the agriculture. Therefore, acquiring agricultural land to build the Theme Park would not be proper decision. Probably a better decision could have been to buy land that is not for cultivating agriculture. Indeed, acquiring other non-agriculture land such as land in the center of Paris or in an urban area could have been more attention grabbing. Even though the price for urbanized land is higher, however, increase number customer attracted could have compromised it because they would have not been offended and there could have been less negative publicity.
Yet, the American spirit of the Theme Park and the products affected the French people perceptions. Due to their appreciation for the culture Euro Disney could have places French names on their offerings. However, since their target has been whole Europe putting French names would not be suitable for the different customers. Thus, the company could either tar...